The True Cost Revealed
Don't pay for hype. Compare the hidden markups of different retailers.
1. Select Retailer Model
Where are you buying from?
Where Your Money Goes
The Verdict
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Understanding the Split
Why do two sofas that look identical cost $800 and $2,000?
- Big Brands: Have enormous overhead (Fifth Avenue showrooms, 100-page catalogs). You pay for their rent.
- Direct-to-Consumer: Often use the same factories as the brands, but skip the showroom markup, putting ~20% more value back into the materials.
- Bench-Made: The bulk of the cost is labor. It takes a skilled craftsperson 40 hours to make one sofa, versus 4 hours on a mass-production line.